Case Studies: Pley Beauty x Twirlista
Pley Beauty x Twirlista
Objective: To capture authentic product feedback from Gen Z consumers.
Strategy: Orchestrated 5 immersive "Glow & Go" events within sorority houses on 3 distinct university campuses. Each event featured personalized shade matching sessions and highly shareable, Instagram-ready photo opportunities.
Outcome: Achieved hundreds of organic social media mentions and successfully collected rich, actionable feedback from our target audience.
Case Studies: EF Ultimate Break x Twirlista
EF Ultimate Break x Twirlista
Goal: Drive direct awareness and sign-ups for EF Ultimate Break among Greek life consumers.
Execution: Twirlista executed 20 "EF X Twirlista" events at sorority houses on 15 campuses. We recruited and managed 20 student Brand Ambassadors who advocated for EF Ultimate Break trips. These immersive events drove engagement and interest in EF trips.
Results: We successfully cultivated a strong brand presence for EF Ultimate Break, reaching over 2,000 Greek life students across 20 chapters nationally. The campaign generated significant interest, translating into successful conversions and numerous trip sign-ups, each representing a substantial value of $4,000+.
A Sneak Peak of An EF x Twirlista Event